THE
KEREM ALLIANCE
Reframing The Narrative
About Us
Israel is not what the world sees on television or on social media. In times of crisis, nations have two choices: Retreat inward or reshape how they are seen. The Kerem Alliance chooses the second option to present Israel.
For Israel, now is the moment to rebrand. Not as a diversion from its security concerns, but as a strategic necessity. With its image battered following the October 7th attacks and the ensuing war, Israelis are finding themsevles in a position to defend the core identity of thier county: A democratic, diverse, innovative, and morally resilient people.
The Kerem Alliance is focused on restoring Israel’s standing in the world, working as a non-profit organization based in the United States and Israel. The organization is not affiliated with any political party in any of the countries we operate in.
Our mission is solely to help shape public opinion and shift negative views of Israel, by showing how Israel provides value to the lives of people around the world. ​
Rebranding a Complex Nation.
Rebranding Israel doesn’t mean erasing or ignoring contradictions. It means humanizing them. It means showing the world that beyond the headlines and hashtags, Israel is not a monolith. It’s 9 million people. Jewish, Muslim, Druze, Christians, and more. They are religious, secular, progressive or traditional, each living out their story. Together they make up the intrecate fabric of Israeli society.
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Rebranding isn’t about converting or silencing die-hard critics. It’s about reaching the movable middle, by telling value-based, emotionally grounded, human stories. By moving the needle, Israel can reconnect with audiences who are drifting, not out of hate, but out of hurt, confusion, and lack of information.
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Meet the Team
